The Super Ticket

To introduce the California Lottery's biggest ticket ever, we needed a campaign to match. So, we created a spot that turns the every day moment of buying a scratcher ticket into an epic experience. The ticket sold so well (selling out at many locations), the California Lottery extended the run of the campaign.

Standard Banners

OOH Boards

Sightings Social Videos

The Super Ticket was a bit bigger than even California Lottery expected — so we shot social videos to show the struggle of even hanging a few billboards.