Advertising is f*cked.

Ai is in full effect and I’m more than here for it. Copywriters are Art Directors. Art Directors can be Copywriters (kind of). Planners are now Creatives and Creatives can be HR (scratch that. terrible idea).

The world finds itself in a new “Steroid Era of Creativity”–the seamless infusion of AI into every aspect of the conceptual and production processes. I’ve embraced our new robot overlords by praising them with crafty prompts, toying with previously ‘un-comp-able’ visuals and removing ‘blinks’ in the blink of an eye. I’m actively seeking out projects and clients looking to push the limits of this hyper-evolving technology. 

But, my approach to advertising remains unwavering–whether navigating the world of foreign cars, discount retailers, QSRs or DTCs–the content must be sticky, measurable and effective. Previous clients include: KIA, Wonderful Pistachios, Red Bull, American Express and FIJI Water.

Beyond my love of creativity, my wife and the joys of parenting two–my interests span from quiet runs through the hills of Glendale to attempting to recreate a favorite dish to establishing my own home vineyard. I’m always looking to reset my boundaries– embarking daily on a journey of greater self-discovery and mastery of my craft. The journey here has been wild and my focus is on the next transformations in advertising.

Contact

Phone - 614.406.8359

Email - matt.koulermos@gmail.com