Spooky Good Deals
In 2022, The 99 Store was cursed… their Halloween products were too good! With limited quantities due to the global supply chain, seasonal fanatics would soon strip the shelves bare–far ahead of the end of October. And so, The 99’s ‘Spooky Good Deals’ campaign was born–showcasing ‘everyday deals’ throughout the store, while still encompassing the spirit of the season.