N!CK’S x Minecraft

Being from Sweden isn’t the only thing N!CK’S and Minecraft have in common–both embrace endless creativity. In 2022, N!CK’S collaborated with Minecraft to bring flavors that had only ever existed abstractly in-game into the real world. We developed flavors that represented the foods players were most excited to try and even allowed for crowd participation. The overlap of Minecraft fans and ice cream fanatics lead to N!CK’S fastest selling product launch ever. 

Winner of 2023 Dieline Awards “Brand Partnerships and Collaborations”