The Super Ticket
To promote California Lottery's biggest ticket ever, we needed a campaign to match. So we created a spot that turns the every day moment of buying a Scratchers ticket into an epic experience. And a robust campaign to support it. The ticket sold so well (even selling out in some locations), The California Lottery extended the run of the campaign.
:60 TV Spot
Sightings Social Videos
The Super Ticket was a bit bigger than even California Lottery expected — so we shot social videos to show the struggle of even hanging a few billboards.