The Super Ticket
To introduce the California Lottery's biggest ticket ever, we needed a campaign to match. So, we created a spot that turns the every day moment of buying a scratcher ticket into an epic experience. The ticket sold so well (selling out at many locations), the California Lottery extended the run of the campaign.
:60 TV Spot
Sightings Social Videos
The Super Ticket was a bit bigger than even California Lottery expected — so we shot social videos to show the struggle of even hanging a few billboards.