Acqua Panna - Embracing History

Acqua Panna, the lesser-known sister water to San Pellegrino, comes from a fresh spring deep within the heart of Tuscany. Steeped with rich history, art and culture, the people that roam these hills know only the finest of life's riches - including the world's best spring water. 


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It was a simpler time, when brands were more concerned with telling a story than tracking their followers' every move.


Changing Perspectives on Water

We worked with a chalk artist to interpret our campaign into a groundbreaking perspective installation. This was at a water tasting in Napa, where I can only assume people were throwing around an absurdly high number of puns. I'm not sure why you're still reading this description.